WordPress categories and tags help you structure your blog. They also play a vital role in the SEO of your website. Every time I talk about the SEO of a WordPress site, I always follow a simple rule:
Keep poor quality pages out of the search index.
Today I will talk about the categories of WordPress and SEO.
I will also answer the question of:
Should we keep the categories as no-index or do-index?
Related reading: How to write SEO friendly content)
WordPress categories and tags are the two most important aspects from the point of view of the user experience.
For example, most related post add-ons use categories and tags to show related posts. If your categories are not well structured, related posts will show irrelevant articles, and will have a negative effect on the bounce rate of your WordPress blog.
How to structure WordPress categories:
Categories and SEO:
How to structure WordPress categories:
The planning of your blog categories must be done from day one; Do it while writing the business plan of your blog. For example, when I created the WPSutra blog, I used the following categories:
WordPress themes
WordPress plugins
WordPress SEO
WordPress news
WordPress Hacks
Editorial
This helps me stay focused on my content strategy and, in addition, if I write off topic, this guide gives me a warning to return to normal.
Now, the question arises:
Are WordPress categories good for SEO?
WordPress categories
As I mentioned earlier, WordPress categories are useful for structuring your blog. From the perspective of the search engine, Google is much more interested in its content (posts). In addition, category archive pages are considered a "poor quality page", since it does not add any value in terms of search engine optimization.
Categories and SEO:
Usually, people think that the more pages we have in the search results, the more traffic we will get.
This was true in 2011 when search engine robots were not so smart. The more pages indexed, the greater the traffic.
But with the Google Panda update, search engines made it clear that they hate content agriculture, adding pages to search engines that have no value.
A category page usually contains the file of a selected category and, depending on the design of your blog, you can display a complete publication or an extract of publication.
Is your category page solving a problem for a user using Google Search?
If your category page is indexed, doesn't it show the same content as your post?
Now you are creating duplicate content.
In summary, category pages are useless from an SEO perspective, but they are beneficial from the point of view of the user experience, as they offer another way to navigate your site. It is also useful for search engine robots to track your website more deeply.
For better SEO, keep WordPress categories as "no index" but "do-follow".
This will ensure that search engine robots can track all links, but will not index category pages.
Learn to remove the index of WordPress tags and categories
How not to index WordPress categories and tags
If you plan to change your existing category names to something more sensible, make sure your permanent links are not affected by this change.
If you use permanent links such as "% category% /% posts%", I would not recommend that you change your categories or use a permanent link migration plug-in for your blog.
Although some SEO experts suggest that the use of "% category% /% posts%" or "% date% /% posts%" is a Google friendly permanent links structure, I prefer to continue with a structure "% post% .html ". The reason for this is that my publications will never go out of style and I can reuse them whenever I want.
Also, if I make any changes, my site map will not be broken.
Read: Complete WordPress SEO Tutorial (from beginner to advanced)
Do you have any questions? I love the questions Question in the comments below.
Keep poor quality pages out of the search index.
Today I will talk about the categories of WordPress and SEO.
I will also answer the question of:
Should we keep the categories as no-index or do-index?
Related reading: How to write SEO friendly content)
WordPress categories and tags are the two most important aspects from the point of view of the user experience.
For example, most related post add-ons use categories and tags to show related posts. If your categories are not well structured, related posts will show irrelevant articles, and will have a negative effect on the bounce rate of your WordPress blog.
Page Content
How to structure WordPress categories:
Categories and SEO:
How to structure WordPress categories:
The planning of your blog categories must be done from day one; Do it while writing the business plan of your blog. For example, when I created the WPSutra blog, I used the following categories:
WordPress themes
WordPress plugins
WordPress SEO
WordPress news
WordPress Hacks
Editorial
This helps me stay focused on my content strategy and, in addition, if I write off topic, this guide gives me a warning to return to normal.
Now, the question arises:
Are WordPress categories good for SEO?
WordPress categories
As I mentioned earlier, WordPress categories are useful for structuring your blog. From the perspective of the search engine, Google is much more interested in its content (posts). In addition, category archive pages are considered a "poor quality page", since it does not add any value in terms of search engine optimization.
Categories and SEO:
Usually, people think that the more pages we have in the search results, the more traffic we will get.
This was true in 2011 when search engine robots were not so smart. The more pages indexed, the greater the traffic.
But with the Google Panda update, search engines made it clear that they hate content agriculture, adding pages to search engines that have no value.
A category page usually contains the file of a selected category and, depending on the design of your blog, you can display a complete publication or an extract of publication.
Now, here are two questions you should ask yourself:
Is your category page solving a problem for a user using Google Search?
If your category page is indexed, doesn't it show the same content as your post?
Now you are creating duplicate content.
In summary, category pages are useless from an SEO perspective, but they are beneficial from the point of view of the user experience, as they offer another way to navigate your site. It is also useful for search engine robots to track your website more deeply.
My recomendation:
For better SEO, keep WordPress categories as "no index" but "do-follow".
This will ensure that search engine robots can track all links, but will not index category pages.
Learn to remove the index of WordPress tags and categories
How not to index WordPress categories and tags
If you plan to change your existing category names to something more sensible, make sure your permanent links are not affected by this change.
If you use permanent links such as "% category% /% posts%", I would not recommend that you change your categories or use a permanent link migration plug-in for your blog.
Although some SEO experts suggest that the use of "% category% /% posts%" or "% date% /% posts%" is a Google friendly permanent links structure, I prefer to continue with a structure "% post% .html ". The reason for this is that my publications will never go out of style and I can reuse them whenever I want.
Also, if I make any changes, my site map will not be broken.
Read: Complete WordPress SEO Tutorial (from beginner to advanced)
Do you have any questions? I love the questions Question in the comments below.
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